Collective Event Branding
Gathering the brightest in real estate data
Overview
The Collective is a intimate, by-invite-only conference that is focused on the future of data in the residential housing industry.
My Contribution
Event series strategy, branding design, content marketing, copywriting.
While Senior Product Designer at Meyers Research, an idea was hatched to create a new event series that gathered real estate data leaders to explore the future of data technologies in the housing market. We named this intimate, by-invitation-only conference "Collective." We would bring together the participants for two days of workshops and inspiration, with fantastic social networking, food, and accommodations.
Our goal was to craft a unique, futuristic brand for the event that communicated the conference theme. Working with the Meyers product design team, I helped develop the strategy and marketing content for the new event, and spearheaded spearheaded the conceptual development and visual design of the new event's branding.
Future forward
The Collective event was a great success, which led to it becoming a recurring annual series for Meyers Research's event roster. Each year, I continued to develop and build on the main brand design language, expanding it to support that year's particular thematic focus.
The annual Collective event fostered stronger relationships with industry data pioneers, peers, and clients, and helped Meyers Research position itself as a cutting-edge thought leader in the residential housing industry.
