David Dickerson
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Simchah Huizar Branding

Bravely Stretching

Personal brand for a bold and compassionate yoga therapist and personal life coach.

Year
2019
Client
Simchah Huizar
Involvement
Brand strategy, logo design
Simchah Huizar brand design guidelines booklet

Eternity-focused mentorship

My good friend, Simchah Huizar, is a skilled certified yoga therapist and life coach who helps her clients overcome trauma, learn to communicate, and build inner strength and resilience.

Her ability to bridge the physical, mental, and spiritual aspects of life with a Jesus-centered and eternity-focused worldview is very effective, but she struggled to communicate her story with her audience.

She reached out to me to develop a brand identity that fit her personality, and to help her understand and craft her personal brand story.

Brand therapy

We started with a discovery process that included brand strategy workshop. We dove deep into her business, looking at the pains, goals, defining her audience, and mapping out her customer's lifecycle journey.

I distilled the workshop findings into a brand strategy guide, which outlined her brand positioning and documented all that was learned. This guide was the compass for the brand identity design.

Simchah Huizar Brand strategy guide example
A brand strategy guide acts as a guiding point for any project design and marketing efforts.

In like a lioness

Simchah's is a tell-it-like-it-is powerhouse, but is one of the most caring individuals I've come to know. She also has a thing for lions. Making the jump to using a lioness for the logo mark was simple. Trying to get the right balance of femininity, athleticism, and strength? That took some iteration. But the resulting logo system hit the mark.

Simchah Huizar branding example
Simchah Huizar branding example
The Results

Be brave. Stretch yourself.

Look, I'll be honest. I don't usually (ever?) have a client break out in tears while I'm in the middle of presenting my brand strategy discovery results. Fortunately, these were tears of joy.

Simchah's tears were simply because what had been a long-standing frustration for her of feeling like she couldn't find clarity had suddenly gain sharp focus. Through my brand strategy process, I was able to pull out of Simchah the core essence of her personality, and how that relates to her business and her clients. She now is equipped with the vision and language she needs to communicate strongly with her clients and audience, and is clear on a path forward.

The new personal brand identity design is the rallying point for her platform, representing who she is, as well as the stories of those whose lives she's impacted.

Think we'd Be a good fit?
Let's get started.
‍I am currently booking for mid-November, 2019 and on.
‍

Brand identity projects generally start at $3,000, website projects at $10,000. Have something else in mind? I'd love to find out what you're thinking.

Enter your name and email address, and I'll send you my Getting Started Guide. This PDF outlines my process, what kinds of projects I do, and gives the next steps to schedule a meeting to discuss your project.

Thank you!

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