Be brave. Stretch yourself.
Look, I'll be honest. I don't usually (ever?) have a client break out in tears while I'm in the middle of presenting my brand strategy discovery results. Fortunately, these were tears of joy.
Simchah's tears were simply because what had been a long-standing frustration for her of feeling like she couldn't find clarity had suddenly gain sharp focus. Through my brand strategy process, I was able to pull out of Simchah the core essence of her personality, and how that relates to her business and her clients. She now is equipped with the vision and language she needs to communicate strongly with her clients and audience, and is clear on a path forward.
The new personal brand identity design is the rallying point for her platform, representing who she is, as well as the stories of those whose lives she's impacted.